Content of my reading list by amazon (part 4 of 9)

Below you’ll find the fourth part of my reading list and, when available, the related comments I made at the time. with a bit of editing

I continue to move from the older readings to the most recent.

You can read why I’m doing this and can also the first , the second and the third part of the list that I’ve published on this blog.

Wednesday, Jul 7 2010
The world of Null-a by Alfred E. Van Vogt
I liked it, it’s the description of a utopic world that’s an easy and relaxing reading.

Sunday, Jul 4 2010
The Horizons of Liberalism by Maria Zambrano

Tuesday, Jun 29 2010
Lateral Marketing: New Techniques for Finding Breakthrough Ideas by Philip Kotler, Fernando Trias de Bes

Ten Deadly Marketing Sins: Signs and Solutions by Philip Kotler
Not much added value in comparison to the books of Kotler I’ve read previously, but may be related to the fact that I’m not a marketing insider.
The book is ok if the reader was never exposed to anything marketing-related

Sunday, Jun 20 2010
Frogs into Princes: Neuro Linguistic Programming by Richard Bandler, John Grinder, Steve Andreas
Interesting read but…
I really think that I need to see NLP in action live to set aside my disbelief about the claimed ability to generate lasting changes so quickly.

Tuesday, Jun 8 2010
Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know by Philip Kotler
I’ve found the book quite interesting: quick to the point it gives several hints to the reader to compare the behaviors in his current environment and to further explore the marketing subject.
Unfortunately for customers and enterprises it looks like a relevant number of the managers that I’ve met in Italy so far either has not read this book or deemed the content applicable only to someone else.

Wednesday, Mar 24 2010
Mockingbird by Walter Tevis, Jonathan Lethem
Recommended light reading

Sunday, Mar 21 2010
The Stochastic Man by Robert Silverberg
Recommended light reading

Monday, Mar 15 2010
We’ve Had a Hundred Years of Psychotherapy–And the World’s Getting Worse by James Hillman, Michael Ventura
Recommended: really amusing and enlightening at the same time

Sunday, Mar 7 2010
A New Shoah: The Untold Story of Israel’s Victims of Terrorism by Giulio Meotti
I’ve tried to read this book but I was unable to make it to the end.
The amount of pain and sufferance that is described is great; joining this with the knowledge of the fact that this is happening now and not in a relatively distant past made it too hard for me.
To some extent it recalled me of Aleksandr Solzhenitsyn’s work titled “The Gulag Archipelago” but without the somewhat smoothing knowledge that is something of the past.