Channel 4 on demand

In the past I’ve really appreciated the first series of Black Mirror that was briefly available on youtube.

As I was recently in the UK I decided to give a try to the second series as the streaming is not available in Italy.
The experience was far from stellar.

Channel 4 asked for a registration (a couple of minutes as email confirmation is needed) and then I got access to over two minutes of boring advertising (not something like the Superbowl ads) that I could not skip.
Fair enough as I was not paying.

Finally the show.
Actually the first 10 minutes, then again over two minutes of advertising.
The rate of advertising to content is really excessive: I’m never going to use the service again.